Runway Ready ignites Negril fashion scene

Runway Ready ignites Negril fashion scene

Written by Editor

Topics: Fashion & Beauty

The Runway Ready Fashion Show Event series continued to stake its claim as one of the must-attend fashion events in Western Jamaica following another successful staging on February 18 at the Boardwalk Village in Negril, Westmoreland. The third instalment of the series, Runway Ready III, kicked off with a performance of the national anthem by Rising Stars alum Princess Tia, who filled the cool night air with her sweet and sultry voice.

On the left, an ensemble from Beach Whites Boutique. On the right, an item from Dacian Alexander of Madame Seductive.

The event opened with Beach Whites Boutique, one of the sponsors, showcasing some of its all-white offerings for the first time. The boutique featured pieces from Australian boutique line Sobidah and UK Stylists Michelle Crombie. The stunning designs included white breathable cottons that flowed in the cool Negril night breeze and a tailored classic white stretch-cotton women’s suit from Italy’s United Colours of Benetton.

Designer Dacian Alexander of Madame Seductive revealed her inaugural collection, which featured an incredible line of sequined, glamorous and of course seductive cocktail dresses. The impressive Jennifer Allen of Empress by Jennifer showed a magnificent collection comprised of kaftans, shorts, tops, shoes and bags crafted by her from cottons, linens and burlap. Her flawless execution of her totally unique designs has made Jennifer Allen a legend in the fashion industry.

Terrence Calvin, the first of two male designers on the show, brought his signature style of rugged urban wear for both males and females to the catwalk. Vonique Mason, Montego Bay Attorney-cum-designer, showed the most recent collection of her label Vintage 83. From classic full-length gowns to her unique Grecian-style mini dress, Mason showed a distinctive creative style and great talent.

On the left, Vintage 83 by Vonique Mason. On the right, T&T Fashions by Simone Gordon.

Designer Simone Gordon of T&T Fashions featured long flowing dresses with a striking mixture of sunbeam colours. T&T Fashions also showcased handmade accessories with a collection of beads and buttons which boldly accentuated the stunning dresses. Minka, Jamaica’s most accomplished designer specialising in crochet, presented her collection of beautiful knits ranging from men’s swimsuits, shirts, shorts, to formal wear. Minka proved to her long-time fans that she never fails to amaze with her innovations in knitwear. Marcellas James of Cinderella Hats captured the attention of fashion enthusiasts with a collection of wonderful hats.

Cinderella Hats by Marcellas James

On the left, crochet design by Minka. On the right, a Pablo Palair creation.

Runway Ready III wrapped with the “big man” on the Jamaican fashion scene, designer Pablo Palair. His creations showed Negril that high end fashion is, indeed, alive and well in Jamaica. His designs featured soft cotton floral and bold satin shirts paired with elegantly tailored suits and accessories including perfectly engineered leather totes and fedora hats. Palair’s classic men’s grey flannel suit with the unexpected Capri-length trousers was indeed a crowd pleaser that appealed to the most confident of men.

The vision of UK Designer Victoria Brown in collaboration with Beach Whites Boutique, Runway Ready scored a major coup by securing sponsorship from Fair & White Paris. In addition to providing all the make-up for the models on the show, the Paris-based company also supplied gift bags from its line to all the ladies who attended Runway Ready III. Other sponsors of the event included Island Multi-media Solutions, the Jungle Night Club, Negril Escape Resort and Spa and social media mogul Mark Hamilton, owner of Elite Society.

Members of the Runway Ready production team included Donavan Marshall, runway choreographer, Patrick Watt, compere of the event, make-up artists Ashley Wilson-Wettang and Jayann, and Misako Kasai Coward of Negril De Nails.

The Runway Ready Fashion Show Event Series was founded with the tri-fold purpose of promoting Jamaica’s talented designers, models and artists; fostering the economic development of the region by encouraging enterprise in the creative/fashion industry; and partnering with regional charities to create awareness and encourage community involvement.

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