Created in 2011 by fashion designer Juanita S. Reid, the Syiim swimsuit line will debut its first collection at this year’s staging of Caribbean Fashion Week (CFW) from June 7 to 11. The swim and resort collection, called Exhibela (from the Cuban salsa dance meaning “Exhibit her/Show her off”), is inspired by exotic tropical cultures, electric rhythms of the Caribbean and the festive beach and nightlife of the islands and places like Miami and Ibiza.
A cum laude graduate with a BFA in Fashion from of Savannah College of Art and Design in Georgia, Juanita grew up in Jamaica and has eight years of experience working in the industry in New York. According to her bio, she considers herself “a very hands-on designer who enjoys all aspects of growing a brand; from designing to sewing to organizing photo shoots”.
Her collection, which reflects Latin-Caribbean influences, offers a blend of sophistication, seductiveness, elegance and femininity. Syiim caters to the dynamic woman who isn’t afraid of her sexuality and enjoys celebrating her femininity. Devoted to providing high quality swim and beach wear, Juanita is determined to make her mark with Syiim in the swimwear industry and become a strong competitor amongst the celebrity-favoured swimwear brands.