The fashion and auto worlds intersected at the Wyndham Kingston Hotel on June 7 with the presentation of an Audi A1 to local fashion designer Lubica, who will be driving the premium subcompact for the next six months courtesy of exclusive local Audi dealer ATL Automotive Limited. The presentation was made at the media launch of THECOLLECTIONS presented by Audi, a runway show staged on June 14 that featured the premiere of Jamaica’s first fashion film – BEYOND – inspired by Lubica’s summer collection.
Marketing and Communications Manager at ATL Automotive, Judith Denton, stated that this initiative represented the company’s commitment to the development of young talent.
“Lubica fits the profile of the Audi A1 driver who is young, successful and wants to show the world her love of good design, modern technology and individuality.”
Recognising the Audi rich connection between fashion and cars, Audi has consistently aligned itself with fashion, staging the biggest fashion show in Singapore – Audi Fashion Week. The collaboration with THE COLLECTIONS (KERRY manwomanhome) and Lubica seeks to position the brand as a trendsetter, delivering progressive technology and advanced designs to customers.
A beaming Lubica collected the keys of the Audi A1, which bears her signature flower appliqué, from Anthony Desnoes, brand manager, ATL Automotive, Audi. The Slovakian-born designer, who shot to global prominence after being romantically linked to sprint sensation Usain Bolt earlier this year, was clearly impressed with the car and appeared quite comfortable in the driver’s seat.