‘Better Mus’ Come’ seals distribution deal

‘Better Mus’ Come’ seals distribution deal

Written by Editor

Topics: Film & Theatre

Following two successful years on the international film festival circuit, Storm Saulter’s critically acclaimed, multiple award-winning Jamaican feature film “Better Mus’ Come” continues to maintain its impressive momentum into 2013 with the inking of a multi-platform distribution deal in the United States with the African-American Film Festival Releasing Movement (AFFRM), under its newly formed label ARRAY.

"Better Mus' Come" - a stunning love story set against the backdrop of one of the most violent periods in Jamaican history.

The film, which has won awards at the Trinidad & Tobago Film Festival (Best Feature), Bahamas International Film Festival (Best Feature), Pan-African Film Festival (Best Director) and the American Black Film Festival (Best Actor Award – Sheldon Shepherd), is the first acquisition for ARRAY. The film has also been screened at the British Film Institute, Film Society of Lincoln Centre and the Toronto International Film Festival, where Saulter had discussions with AFFRM founder Ava DuVernay.

“The deal came about as a result of a meeting with Ava DuVernay at the 2012 Toronto International Film Festival. I was there as part of the TIFF Talent Lab and Ava was there for the screening of her Sundance Best Director-winning film ‘Middle of Nowhere’,” Saulter told Pree Jamaica.

Storm Saulter

Storm Saulter, director, writer and cinematographer , "Better Mus' Come"

He explained that despite the awards and critical acclaim that Better Mus’ Come has received, many established and independent distributors who indicated their love of the film did not opt to pick it up because they could not figure out how to sell it. He noted that while these distributors had some misgivings about a “black film” with no recognisable black stars, AFFRM’s ethos allowed it to fully embrace the film.

“The difference with a company like AFFRM, and their new label ARRAY, is that their mission is specifically to identify and elevate quality black independent cinema that may otherwise not see the level of exposure deserved. I’m very excited about this for that reason. Ava and her team could see that there was something special and valuable with Better Mus’ Come,” Saulter stated.

In a press statement, DuVernay had high praise for Saulter and his debut film, and reinforced ARRAY’s goal to serve the tremendous burst of black cinematic talent across the globe.

Ava DuVernay

Ava DuVernay, founder of the African-American Film Festival Releasing Movement (AFFRM), parent company of ARRAY, the label that recently acquired US distribution rights for the Storm Saulter film "Better Mus' Come".

“The goal is to expand the brand cultivated over our first four theatrical releases by reaching new audiences via both digital and traditional platforms,” explained DuVernay. “Storm’s work on Better Mus’ Come as director, writer and cinematographer is wildly impressive, incredibly important and deserves to be seen by as many film lovers as possible. We’re proud that his gem will launch ARRAY.”

A landmark in Caribbean filmmaking, Better Mus’ Come is a stunning love story unfolding at one of the most violent moments in Jamaican history, when rival gangs were enlisted by warring political factions to disrupt the democratic process – and bloodshed was unleashed on the streets. The film is produced by Paul Bucknor, with Joshua Bratter and Samantha Bratter serving as executive producers.

RickyandKemala

Ricky (Sheldon Shepherd) and Kemala (Nicole Sky Grey), the lead actors in Storm Saulter's award-winning film "Better Mus' Come".

1 Comment For This Post I'd Love to Hear Yours!

  1. Emma Lewis says:

    This is very good news! I hope Jamaican film-making will move on to greater things… and move a little further “out of the box,” too…

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