Nomad Carlos drops ‘Aww Snap!’ video

Nomad Carlos drops ‘Aww Snap!’ video

Written by Editor

Topics: Music

Nomad Carlos trades bars and verses with fellow Jamaican hip-hop artiste Five Steez at different locations in Downtown Kingston in the fresh new video for his joint “Aww Snap!”, which was directed by The Board and released online on Monday, March 4. Produced by Poland-based The Patents, the song is one of the tracks off Nomad Carlos’ “Me Against The Grain” mixtape project released last November.

Aww! Snap - Nomad Carlos & Five Steez

Still frame from the "Aww! Snap" video - Nomad Carlos in the foreground with Five Steez

“It was about three days of shooting, and it’s always good working with The Board. They have the vision to help bring our story visually to the people,” Nomad Carlos told Pree Jamaica.

“The video shoot was definitely fun. We used a few cool locations…My favourite scene is when I’m in the room with the Baygon torches…the room was small and it got hot quick so we didn’t do too much shooting, especially since we got what we needed,” explained Five Steez.

Aww! Snap

Five Steez

Five Steez

Collaborating on a track is nothing new for these artistes, as they were both a part of the hip-hop outfit The BP Army back in the day. Nomad Carlos invited Five Steez to appear on the track and sent him the beat, and one night they linked up and wrote it together. The song was recorded about a week or so after.

“It was the first time we attempted to do something back-and-forth… and it won’t be the last,” said Five Steez, who recently released his own music video for “Propheticz” featuring Inkztinz off his “War For Peace” album.

Nomad Carlos and Five Steez

Nomad Carlos (right) and Five Steez

While Jamaican hip-hop has been enjoying a steady surge in recent years, it still lacks strong support locally as it relates to airplay and media exposure. According to Nomad Carlos, he remains up to the challenge and motivated by the love of the music.

“I think a challenge always motivates me. But most importantly, is just my love for the music and what comes most natural to me. I grew up listening to hip-hop just as much as I’d listen to reggae and dancehall. Plus my cousins are rappers, so I was exposed to it from I was young.”

“The community needs to come together and build this thing [hip-hop]. Once the artists are putting out content and more music, it can’t be stopped.” – Nomad Carlos

Five Steez isn’t daunted by the fact that Jamaican hip-hop doesn’t get the props it deserves. He pointed out that the support of DJs, bloggers and fans from all over the world helps to keep him going.

“The target is the global hip-hop audience and naturally, the local hip-hop community, which is more energized than ever now. We can create world music history…and sooner than most people realise.”

With the right business models, Five Steez believes that the recent growth of the local hip-hop scene can be sustained.

“We are in the beginning stages of laying a true foundation, but I like where it’s headed. And as long as the artistes strategically tap into the relevant hip-hop markets and outlets, Jamaican hip-hop can be sustained…even without the majority of the financial input coming from Jamaica…similarly to how reggae is supported mostly by outsiders.”

Nomad Carlos shared similar sentiments while emphasising that everybody involved in Jamaican hip-hop needs to put in the work in order for it to succeed.

“The community needs to come together and build this thing. Once the artists are putting out content and more music, it can’t be stopped.”

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