Red Stripe sheds light on bold, bear-faced campaign

Ahead of the August 24 national television premiere of the second instalment of the “Mission ImPAWSible” advertisement from Red Stripe’s new marketing campaign, members of the local blogosphere were invited to a special screening at Usain Bolt’s Tracks and Records at the Marketplace on August 22. Directed by Storm Saulter out of the New Caribbean Cinema (NCC) [...]

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Fare game with CA$H CAB

Telecoms company Claro has upped its marketing ante by sponsoring CA$H CAB, the latest game show to hit local television. The programme, which originated in the UK, features a specially outfitted cab that is used to pick up unassuming passengers as they go about their normal business. Once in the CA$H CAB, participating passengers become [...]

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Mika Häkkinen gears down in Jamaica

Retired Finnish racer Mika Häkkinen, the two-time Formula One champion and formidable rival to the dominant Michael Schumacher – regarded as the best driver the sport has ever seen, recently visited Jamaica to rev up support for the Johnnie Walker “Join the Pact” campaign against drinking and driving. Mika made a public appearance on November [...]

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Guinness pours on the action with ‘The Expendables’

“Greatness” was the common thread that linked the star-studded cast of the Hollywood blockbuster The Expendables and the world-acclaimed brew Guinness, which hosted a special premiere of the movie at Carib Cinema on August 13 under the auspices of local distributor Red Stripe/Diageo. The specially invited guests included recently reconciled dancehall greats Bounty Killer and Beenie [...]

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Beer, Babes and the Beautiful Game

Does it really get much better than this? Cold brew, hot babes and live exciting football action from the FIFA 2010 World Cup in South Africa. Red Stripe scored big with consumers (male and female fans alike!) when it kicked off it’s Star Ballaz campaign at the company’s offices on Spanish Town Road for the [...]

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